Beauty Brands and retailers join women’s charity The Eve Appeal to launch GET LIPPY this May; a new campaign inviting everyone to help tackle the taboos around women’s health.
Women’s cancer charity The Eve Appeal and beauty industry organisation Cosmetic Executive Women UK (CEW), have joined forces, along with some of the UK’s leading retail and beauty brands to launch GET LIPPY. The aim of the campaign is to encourage everyone to GET LIPPY– to speak up and out-about women’s health and the early signs and symptoms of gynaecological cancers with embarrassment.
The Eve invites YOU to get involved by buying a lipstick, lip gloss or lip balm from a GET LIPPY partner and “pout for a purpose’ by sharing a photo on social media throughout the campaign ( #GetLippy). For every product sold in May, £1 or 10% will be donated to The Eve Appeal medical research programme to fund vital research into early detection and prevention.
Who are The Eve Appeal?
“The Eve Appeal is the only UK national Charity raising awareness and funding research in the five gynaecological cancers ovarian, womb,cerviical,vaginal and vulval. It was set up to save women’s lives by funding ground breaking-research focused on developing effective methods of risk prediction, earlier detection and developing screening for these women only cancers. The world-leading research that we fund is ambitious and challenging but our vision is simple; a future where fewer women develop and more women survive gynaecological cancers.”
To GET LIPPY with the The Eve Appeal you can:
#GetLippy and pucker up your pout and shout on social media, nominate a friend to do the same and donate £3.
Text LIPPY to 70660 to donate £3.
Take part in GET LIPPY DAY on 25th May.
GET LIPPY during May and share The Eve Appeal vital health messaging to help save lives of our mothers, daughters, sisters and friends.
Brands and Products
Vaseline: Lip Therapy 20g tins in Original, Aloe and Mirror Mirror – available at Tesco
EOS: Lip Balm Sphers in Sweet Mint,Strawberry Sorbet and Coconut Milk – available at Tesco
Hourglass: All hour glass lipstick in ICON shade includingConfession Ultra Slim lipstick, Opaque Rouge Liquid Lipstick, Girl Lip Style and Extreme Sheen High Shine Lip Gloss – available Harvey Nichols and Space NK nationally
Elemis: Lip Revive Conditioning Balm, White Flowers Eye & Lip Make-Up Remover and Pro-Definition Eye & Lip Contour Cream available ELEMIS.com and ELLLEMIS stockists nationwide including Harvey Nichols
Lipstick Queens: Entire Dating Game Range – available at Space NK nationally
Oliver Bonas: Gin & Tonis Lip Balm tins and Pink Fizz Lip Balm Tins
Bali Balm: available online at balibalm.com
Women’s Cancers: The facts about embarrassment & taboos
Every day in the UK, 58 women are Diagnosed with one of the five forms of gynaecological cancer: womb, ovarian, cervical, vulval and vaginal – affecting more than 21,000 women and their families each year.
Nearly a fifth of women (18%) are worried about seeing their GP about a gynaecological-related health issue.
A third of women don’t see their own gynaecological health issues as being serious enough to warrant visiting their GP or Doctor’s surgery.
Nearly a fifth (19%) of British Women under 35 believe they are too young to develop a gynaecological cancer.
Over a third of women (38%) aged between 46 and 55. Are most likely to ignore gynaecological health symptoms in the hope that they will go away.
When shown a medical drawing of the female reproductive system nearly half (45%) couldn’t locate the vagina, and (60%) the vulva; whilst only 1 in 7 could name a single gynaecological cancer.
Two thirds (67%) of British Women do not know what an endometrium is, despite endometrial cancer (also known as womb cancer) being the fourth most common women’s cancer in the UK.