Does Your Brand Qualify For PRECIOUSHABA?


Even if you are not a company looking for recognition, following The Precious Hair and Beauty Awards (PRECIOUSHABA) could lead you to brands you wish existed, just didn’t realise they already do! Brands that are considered too niche for the mainstream market but that your beauty routine is screaming for.

The Hair and Beauty awards have been launched to provide a platform for women of colour who have launched beauty products and services from their kitchen tables or tablets, often while juggling other roles, yet have managed to grow innovative and successful brands.

The awards will focus on five categories: 

  • Best Haircare Brand,

  • Best Makeup Colour Cosmetics Brand,

  • Best Skincare (Face and/or body brand),  

  • Best Online Innovation brand (comprising of online retailers stocking multi-brands, apps or Beauty Box companies)

  • and the People’s Choice Best Beauty/Hair Blogger Award – with an open voting system via Precious Facebook.

The initiative is the result of collaboration between the PRECIOUS Awards, which celebrates women of colour in business and leadership and Dr Clare Anyiam-Osigwe BEM, founder of the multiple award winning beauty brand PREMAE and the PRECIOUS Entrepreneur of the Year 2012.

PRECIOUS Awards founder, Foluke Akinlose MBE,( @precious_awards ) said;

“I am so excited to have this new opportunity to shine a light on the array of entrepreneurial talent providing fresh and exciting beauty solutions for women in the UK. I am so delighted to be celebrating the range of diversity of modern British beauty products on offer.  I believe that collaboration is a key for entrepreneurs and it’s an added delight to be working with former PRECIOUS Award winner, Dr Clare, to bring this innovative imitative to light.”

Directing #PreciousHABA, Dr Clare said

“There are so many haircare, skincare, makeup and online retailers being created by a new generation of women of colour through the accessibility of STEM for mass consumers. Many of these brands will not successfully obtain the shelf space in a high street retailer because they will be deemed too ‘niche’. They may not be able to compete for awards within other awarding bodies as the judging panellists may not see the products as worthy, useable or relevant.  These awards are set to change that offering a stepping stone to boosting brand credibility which will increase revenue and attract the retail buyers attention.”

The Judges

Judges for the awards include Precious Entrepreneur of the year 2016 Florence Adepoju, Founder of MDM Flow, the Cosmetic Scientist who launched her global beauty brand from her garden shed, trichologist and salon owner Latenda Kalimba and YouTube star Lizzie Loves.

The shortlist will be announced in May 2017. Check out whats going on through facebook or on the site and discover all those brands you wish you had already known about!

Entries are now open and can be made at:

Keep updated on PRECIOUSHABA on the facebook page

For press enquiries: contact |  Michael Oluborode:


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